Chief Operations Officer


Ruth Fornell

As chief operations officer, Ruth Fornell champions the Sovos mission to Solve Tax for Good and build toward a world where businesses can focus on growth and communities can thrive. In this role, Ruth provides strategic, operational and programmatic direction to our worldwide sales, demand marketing, client operations and customer success organizations. Her philosophy when it comes to the job is work hard, drive results and have fun doing it.

A hands-on leader, Ruth sees her primary function as creating alignment in the organization around three critical areas: best practices, talent and customer-centric execution. This strategy has served her well in her professional life and was a guiding principle in helping to build a $600 million global professional services group during her more than 20 years at NCR Corporation.

Ruth’s career has led to her working across six continents and living outside the U.S. on three occasions. She credits these experiences with preparing her to lead global organizations through a greater understanding of local cultures and business practices. When not at work, she is often pursuing her passions for baking and running, which she notes are probably connected.

For more, see Ruth’s LinkedIn profile .

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